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The story of BUSS SPIRITS. Serge Buss is a restaurant professional from a long line of independent entrepreneurs. He opened his first restaurant at the age of 20 and has been on a passionate quest for new and exciting flavours. Ever since, with premium quality as a key-directive.
The factors influencing the success of takeovers and mergers. Sunday, 13 May 2012. Thursday, 3 May 2012.
23 The Motives for Takeovers and Mergers and How These Link with Corporate strategy. Diversification- One motive for the takeover is that it allowed Kraft to diversify by accessing new markets and products. The expansion gained from market growth in these emerging markets would mean Kraft would be able to gain market share and rival large competitors such as Mars and PepsiCo. Reduction in competition would lead to increased profits which could fund innovation and further expa.